The Mall at Turtle Creek
The Mall at Turtle Creek campaign was developed for the grand opening on the one of the last fully enclosed shopping malls to open in the U.S. Located in Arkansas the center included some upscale retailers and the advertising campaign needed to emphasize fashion while being family friendly. The unique architecture of the shopping mall with its curved main concourse was reflected in the ad designs and the tag line was developed to honor Arknsas nickname, The Natural State.
- On-site Signs and Advertising