Ray Price Harley-Davidson

Ad Design

Ray Price Harley-Davidson was one of the largest privately owned Harley dealerships in the United States. The unique extended-family relationship between the owners and their customers and the stereo-typical rough and tough biker image was melded together to create advertising that appealed to their customer base without alienating the preceived "non-traditional" customers of the Harley® brand. Cybergraph was proud to work with Ray Price for over 15 years and continues to work with the dealership's new owners, Tobacco Road Harley-Davidson.


Radio Scripts and Production