Four Seasons Town Centre
The Four Seasons ad campaign was designed as an image-forward branding campaign. It incorporated primarily custom photography and a few stock photos to building a strong visual image presence in an effort to appeal to a higher income consumer market. The campaign utilized high contrast black and white advertising to stretch the media budget allowing greater frequency and providing a strong visual impact and page dominance in print media. Four Seasons saw double-digit market share increases and became the fashion destination in its market .
MEDIA:
Newspaper
Magazine
Billboard
On-site Signs and Advertising
